Essentials of Health Care Marketing

Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations: (a) manufacturer of an infusion pump therapy kit for use in hospitals, (b) a hospital offering a nutrition workshop for seniors, (c) an academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.

At least 250 words

APA Format

At least 2 references

One reference can be from the textbook.

Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers

The refence for that textbook is:

Berkowitz, E. N. (2017). Essentials of health care marketing.